Trigger alerts around location with more accurate geofences than native. Configure alerts to walking, cycling, driving with polygonal fences.
Learn about user’s home or office through location history. Fire relevant notifications to increase engagement.
Track users near important places without geofences like a public landmark, airport etc & use it to interact with them personally.
Native tracking apps struggle with accuracy of location even with GPS. Results are uneven trail & incorrect travels kms.
GPS based tracking drains handset battery. Data from cell networks is unreliable.
Raw location data from tracking apps is unusable. Needs smart location filters to process the noise and return better data.